Essential Pages
Build the core pages needed to explain the business, services, contact details and important customer information.
Small Business Websites
Small Business Websites: Clear, Practical and Ready to Grow
Start with the information customers need most, then add pages and functionality as the business and website requirements develop.
Enquiry Routes
Make it easy for visitors to call, email, request information or take another useful next step.
Room to Grow
Add service pages, landing pages, e-commerce, databases or custom tools when the business needs them.
What does a small business website need?
There is no single page count that suits every business. A useful starting point is to identify what a new customer needs to know: who you are, what you offer, who you help, where you operate, how to contact you and what makes the service relevant to them.
Service pages matter
If a business provides several services, giving important services their own pages can make the site easier to navigate and easier to expand. Each page can answer the questions specific to that service rather than putting everything into one long page.
Keep the technology proportionate
A small business may not need every possible website feature on day one. Starting with a well-structured website and adding functionality when there is a genuine requirement can make the project easier to manage.
Small business website checklist
- Clear business description
- Dedicated service information
- Contact details and enquiry options
- Responsive mobile layout
- Useful FAQs
- Search-friendly titles and headings
- Simple, logical navigation
- Plan for future pages and functionality
Related search topics
Useful topics covered by this service include:
Related ShopperWorld services
Website projects often combine several of these areas. Explore the service that matches the next part of your project.
Next step
Discuss Your Project →Have a website idea?
Tell ShopperWorld what you want the website to do, what you already have, and what you would like to improve. You do not need to know the technical terminology before you get in touch.